Firstly we thought SOS - Save Our Soles was a cool play on words, and also represented exactly how we feel about Trainers, Footwear and Sneakers. We feel that the decision of what pair of Sneakers to put on in the morning is one of the more important decisions of the day, and to through out a pair of Trianers or to get to a point where you no longer care about whats on your feet, is crinmal. We know that not everyone cares as much about Trainers and Footwear as we do, however we are aware that theres enough of us out there to keep the Sneakers scene alive, and therefore SAVE OUR SOLES!